How to Choose Right Explainer Video Company

What Is an Explainer Video?

Before diving into how to choose a Explainer Video Company, it’s important to understand what an explainer video is. An explainer video is a short, engaging video that simplifies a complex topic and helps potential customers understand a product or service. These videos are typically used in marketing campaigns to convey information quickly and effectively.

Why Are Explainer Videos Effective?

Explainer videos are effective for several reasons:

• Clarity: They simplify complex concepts into easy-to-digest content.
• Engagement: They combine visuals and audio to capture the audience’s attention.
• Conversion: When done well, explainer videos can convert viewers into customers.

Many businesses, from startups to large corporations, use animated explainer videos to enhance their marketing strategy. They are especially popular in the tech industry for explaining software and app functionalities.

Consider the Company’s Portfolio

The first step in choosing an explainer video company is reviewing their portfolio. A company’s previous work can give you insight into their style, creativity, and overall approach to video production. Look for the following in a portfolio:

• Variety of Styles: Does the company offer different types of explainer videos, such as SaaS animated explainer videos or 30 second explainer videos?
• Creativity: Does their work reflect unique and engaging content?
• Quality of Animation: Check if the animations are smooth and professional, especially if you’re aiming for animated explainer videos.

Ensure that the company has experience with different formats and industries, particularly those relevant to your business.

Look for Industry Experience

Industry-specific experience can be a huge advantage. If you’re in the tech industry, a company that has produced SaaS animated explainer videos might be more suited to your needs. If your business needs a short, snappy video for social media, a company experienced in creating short explainer videos or 30 second video ideas may be the better choice.

Consider the Creative Process

A good explainer video company will have a structured creative process. This usually includes:

1. Briefing and Discovery: They should take the time to understand your business, audience, and goals.
2. Scriptwriting: A well-written script is the backbone of an effective explainer video. The company should involve you in the script development process.
3. Storyboarding: Visualizing the script before animating helps ensure everyone is aligned.
4. Animation: The animation process can make or break the video. Look for a company that has expertise in creating engaging, high-quality animations.
5. Feedback and Revisions: Revisions are essential to ensuring that the video meets your expectations.

Choosing a company with a well-organized process ensures a smooth project from start to finish. Clear communication at every stage will prevent misunderstandings and ensure you get the best explainer videos for your needs.

Evaluate Their Communication

Communication is a key factor when selecting an explainer video company. The company should be responsive, open to feedback, and willing to make changes based on your input. Poor communication can lead to delays and frustration. To gauge their communication style, ask questions early on:

• How do they handle feedback?
• What’s their revision policy?
• Will you be assigned a dedicated project manager?

Assess Pricing and Budget

Explainer video pricing can vary widely, depending on factors like length, complexity, and animation style. It’s essential to find a balance between quality and cost. Some companies offer budget-friendly packages for 30 second explainer videos, while others might specialize in high-end productions. Make sure you understand:

• What’s included in their pricing package?
• Are there additional costs for revisions or rush jobs?
• Can they provide a custom quote for your specific needs?

While it might be tempting to go with the cheapest option, remember that quality should never be compromised. A poorly executed video can hurt your brand more than help it.

Check for Customization

One-size-fits-all approaches rarely work in video production. A great explainer video company should be able to customize your video to match your brand identity and audience. Whether it’s a 30 second video idea or a detailed SaaS animated explainer video, the company should tailor the content to meet your specific goals.

Request Testimonials and Reviews

Client testimonials and reviews are an excellent way to gauge the reliability of a company. Look for reviews on platforms like Google, Clutch, or their website. Reach out to past clients if possible to get first-hand feedback. Are they satisfied with the end result? Did the company meet deadlines and stay within budget?

The Importance of Timeliness

Time is often of the essence in video production, particularly for product launches or marketing campaigns. Ask about the company’s typical turnaround time and whether they can meet your deadline. If you need short explainer videos for a campaign that’s fast approaching, be upfront about your timeline and see if the company can deliver.

Can They Provide Strategic Insight?

An experienced explainer video company should not only focus on creating beautiful animations but also help you strategize your video for maximum impact. Do they offer insight into:

• Marketing: How the video can be integrated into your broader marketing strategy.
• SEO: Optimizing your video for search engines, especially if you’re looking to promote it online.
• Platforms: Recommendations for where to host and promote the video (YouTube, social media, your website, etc.).

Conclusion

Selecting the right explainer video company is about finding a team that understands your vision, aligns with your budget, and has the expertise to deliver a high-quality product. By reviewing portfolios, evaluating communication, and considering pricing, you can choose a company business that will create an animated explainer video that fits your specific needs.