PUBG MOBILE Launches Play For Green Campaign

In an unprecedented fusion of interactive entertainment and environmental advocacy, PUBG MOBILE has unveiled its Play For Green campaign. This groundbreaking initiative, part of the Green Game Jam orchestrated by Playing For The Planet and supported by the United Nations Environment Programme (UNEP), aims to harness the power of gaming to drive real-world climate action. Through a series of innovative features and events, PUBG MOBILE is setting a new standard for how digital platforms can contribute to environmental conservation.

The Ruins of Erangel: A Vision of Climate Change

At the heart of the ‘Play For Green’ campaign is the introduction of the Ruins of Erangel map. This map is not merely a new battleground but a sophisticated simulation of a world ravaged by climate change. Developed in collaboration with Professor Mark Maslin from University College London (UCL), The Ruins of Erangel offers a stark and immersive representation of how the iconic Erangel map might look after a century of unchecked environmental decline.

The map integrates a range of climate-induced phenomena such as severe sandstorms, extreme droughts, and widespread ecological degradation. These elements are meticulously designed based on real-world climate data, offering players a visceral experience of potential future scenarios if current environmental issues remain unaddressed. By engaging with these challenges, players gain a deeper understanding of the urgency and scale of climate action needed to prevent such dire futures.

The Ruins of Erangel serves a dual purpose: it provides an engaging gaming experience while simultaneously functioning as a powerful educational tool. The interactive nature of the map encourages players to reflect on the implications of climate change and fosters a greater awareness of environmental issues.

Run for Green: Linking In-Game Actions to Real-World Impact

Complementing the new map is the Run for Green event, which runs from September 11th to September 24th. This event bridges the gap between virtual and real-world action by translating players’ in-game activities into contributions towards environmental conservation. Specifically, every distance sprinted in PUBG MOBILE’s Classic modes contributes to milestones that fund crucial projects across Indonesia, Pakistan, and Brazil.

In Indonesia, the campaign supports the Rimba Raya Biodiversity Reserve Project, which focuses on protecting one of the last wild populations of orangutans. In Pakistan, the Delta Blue Carbon – 1 Project works on regenerating mangroves in the Indus River Delta, enhancing community resilience against climate impacts while preventing biodiversity loss. The Cerrado Biome Project in Brazil aims to preserve a diverse savannah by encouraging the conservation of native vegetation.

By participating in Run for Green, players can make a tangible difference in the real world, contributing to the protection of over 350,000 square meters of critical land. This initiative exemplifies how digital platforms can leverage their global reach to support meaningful environmental efforts.

World Of Wonder Green Creative Contest: Encouraging Environmental Innovation

In addition to in-game events, PUBG MOBILE is fostering creativity and environmental awareness through the World Of Wonder Green Creative Contest. This competition invites players and creators to use the new map templates to design impactful environmental narratives. The contest, running until September 25th, offers a substantial $12,500 prize pool for the most compelling and innovative entries.

Participants are encouraged to explore environmental themes through their map designs, addressing issues such as climate change, conservation, and sustainability. The contest not only promotes creativity but also amplifies the campaign’s message by engaging the community in the creation of thought-provoking content. Winning entries will be featured in PUBG MOBILE’s World Of Wonder mode, further promoting environmental consciousness among the player base.

Global Action Challenge: Amplifying the Campaign’s Reach

To further extend the campaign’s impact, the Global Action Challenge runs from September 17th to September 30th. This initiative invites players to showcase their local environmental actions on social media, using the hashtag #PUBGMPlayforGreen. By tagging PUBG MOBILE and sharing their efforts, participants can earn exclusive in-game rewards while helping to spread the campaign’s message.

The Global Action Challenge emphasizes the importance of individual contributions to broader environmental efforts. It encourages players to document and share their personal climate actions, fostering a community of engaged and proactive individuals committed to sustainability.

A New Paradigm in Gaming for Good

PUBG MOBILE’s ‘Play For Green’ campaign represents a significant evolution in the intersection of gaming and environmental advocacy. By integrating immersive gameplay with actionable climate initiatives, PUBG MOBILE is setting a new precedent for how digital platforms can influence real-world change. The campaign’s innovative features—the Ruins of Erangel map, Run for Green event, World Of Wonder Green Creative Contest, and Global Action Challenge—demonstrate the potential of gaming to inspire and mobilize players towards meaningful environmental action.

As Vincent Wang, Head of PUBG MOBILE Publishing at Tencent Games, aptly puts it, “The Play For Green campaign exemplifies how gaming can drive real-world change. It’s more than just a game update; it’s a call to action, blending entertainment with crucial environmental advocacy.”

To join this revolutionary movement, download PUBG MOBILE from the App Store or Google Play Store, and stay informed about the latest updates through PUBG MOBILE’s social media channels.

Conclusion

PUBG MOBILE’s ‘Play For Green’ campaign is a groundbreaking initiative that merges gaming with environmental action. By introducing the Ruins of Erangel map, developed with Professor Mark Maslin, PUBG MOBILE offers a striking simulation of a climate-affected world, combining engaging gameplay with powerful educational insights.

The Run for Green event translates in-game activities into real-world conservation efforts, supporting crucial projects across Indonesia, Pakistan, and Brazil. This bridge between virtual achievements and tangible environmental impact underscores how gaming communities can drive meaningful change.

Additionally, the World Of Wonder Green Creative Contest invites players to use their creativity to highlight environmental issues, while the Global Action Challenge empowers individuals to share their local actions, extending the campaign’s reach.

Overall, PUBG MOBILE’s ‘Play For Green’ sets a new standard for integrating entertainment with activism, demonstrating how digital platforms can effectively promote sustainability. Join the movement by downloading PUBG MOBILE, participating in the events, and following the campaign on social media to contribute to a greener future.