Leverage Long-Form Content For Big Gains

Long-form content refers to articles that span around 1500 words or more. While every article doesn’t need to hit that figure, it’s a nice benchmark you can aim for while crafting your digital marketing strategy. This kind of content usually consists of deep knowledge and insights and leaves a significant impression on you.

This type of content has helped you in your personal and professional life many times and its usefulness may have pointed you toward adding it to your own website. If you aren’t up for the task, you may hire SEO content writing services for the job.

The best website content writing services prefer long-form content for these benefits:

1. You become an authority figure

When you write really long stuff, it’s like showing off your know-how. It’s not easy to put down thousands of words on a topic, and you’ve gotta know your stuff and have loads of experience in that area to make it happen.

Think of these long pieces as a way to prove you know your stuff with lots of good info and links to back up what you’re saying. You end up sharing something special that helps your readers and leaves them wanting more. Good, informative long content also makes people want to share it with their friends and spread the word about your brand. But, writing long stuff all the time is tough, which is why website owners often hire content writers and bring in experts to share their perceptions on their respective disciplines.

2. Increase reader engagement

Even with TikToks and short Reels ruling the online scene, those longer documentaries and informative YouTube videos are still the kings when it comes to making money through ads. The same goes for blogs and articles on the web. You might whip up a quick blog post or social media update on some hot topic for a quick burst of attention. But long-form content is the real deal that can effectively hook that crowd and turn them into loyal fans or even paying customers.

But you can’t afford to be sloppy with long-form stuff. It needs to be well-organized, well-researched, and not filled with a bunch of word salads. It must be thorough, easy to follow, and use language that keeps the reader interested and guides them all the way to the end. When you keep people’s attention for a good while, it builds trust. That’s why you should invest in expert content writers for hirewho have meticulously developed the skill to craft these longer pieces with care.

3. Great for SEO

As mentioned earlier, quick and trendy stuff might give you a sudden traffic boost, but it’s tough to keep up that success streak. When you switch to writing longer, in-depth content, you’re setting yourself up for lasting benefits. Even in this age where attention span has reduced substantially, people really appreciate well-written and detailed articles, and it keeps them hanging around your page for a good while. Search engines love it when folks engage with your content. When they spend more time on a particular page, Google treats it as high-quality content that’s relevant to the respective user search query. No wonder longer articles tend to get higher rankings.

And guess what? When you manage to snag a spot on the first page of search results, you’re in for a steady stream of traffic in the long run. But there’s more to it than that. Longer content allows you to target a bunch of different keywords without going overboard with spam or stuffing. That’s like a secret weapon for your search rankings.  

4. Bring down your bounce rate

Imagine this: someone comes across your webpage in a Google search, clicks the link, but doesn’t find your article helpful or related to what they were looking for. So, they go back to the search results. If this happens a lot, it’s bad for your website. It can seriously drop your page’s ranking in search results.

But here’s the good news. If you create long, informative content, it can help keep people on your site for a longer duration, which eventually helps reduce your bounce rate. Let’s say you make a long article with various tools for search engines. Someone might land on your page to check out one tool but end up sticking around for sometime to learn in detail about the others. These benefits are enticing enough for any business owner to add long-form content to their website. Sure, you and your crew might churn out some of that now and then, but it’s smarter to concentrate on expanding your business and hand off these gigs to the best freelance content writers.